Welcome to
Arianna Urias
All things media design
About Me
Brief Bio
After securing my degree in Strategic Communication with a double emphasis in Public Relations and Advertising, I've been able to master skills ranging from effective communication, leadership and management, to a strong knowledge of technical and software programming. My internship with NAU Alumni also granted me to earn a background as a content creator for social media platforms. Since then, I have brushed up on my media planning skills by coordinating over 100. My experience in project management has led me to become extremely confident to help run a successful organization.
What I Provide
As a communications specialist with over five years of experience in diverse areas such as advertising and event production, I bring a strong background in public relations. I have a deep understanding of brand awareness and a proven ability to deliver measurable results, leveraging my skills in content creation. I am eager to fully engage in work that fosters community connection and thrives on creativity. My approach is grounded in thoughtful brainstorming, always ensuring the target audience remains at the forefront.
Feel free to reach out if you have any questions!
DATA MANAGEMENT
I offer an extensive knowledge in managing Facebook and Google Ads (composing ad copy) as well as monitor social media metrics of the ads through multimedia content. Thus, introducing me to other forms of measuring advertisements logistics, such as analyzing CRM Reports, click through rates and other website analytics.
CONTENT CREATION
My 2 year role as a content creator for NAU Alumni Social Medias was indicative of my desire to create varying forms of art. This position taught me to set strict guidelines, think ahead, and to always prepare for any situation. I have found which techniques are the most effective in the social realm by studying media metrics to assure each post is effective.
CONTENT MARKETING
I have worked closely with clients like Mountain Dew in creating an advertisement campaign for their new carbonated drink “Kickstart.” My team and I composed a detailed report on their previous advertising tactics and target market demographics. With this information, we were able to construct a media plan with creatives along with a cost and impressions breakdown.
Curated Videos
Note-worthy: March releases full of melody and meaning
Written By: Arianna Urias and Sean Golightly
In the spring of 2019, I had two featured articles in Flagstaff Live, a 6 day newspaper publication of Arizona Daily Sun. These articles were displayed in the Musical segment of the paper under the headline “Note-worthy.” Each piece gives a short synopsis on a particular album by touching on its hidden messages, the overall cohesiveness of the album- with an emphasis on the track list.
[MovieMaker Magazine #53 - Winter, January 22, 2004]”
― Jim Jarmusch
“Nothing is original. Steal from anywhere that resonates with inspiration or fuels your imagination. Devour old films, new films, music, books, paintings, photographs, poems, dreams, random conversations, architecture, bridges, street signs, trees, clouds, bodies of water, light and shadows. Select only things to steal from that speak directly to your soul. If you do this, your work (and theft) will be authentic. Authenticity is invaluable; originality is non-existent. And don’t bother concealing your thievery - celebrate it if you feel like it. In any case, always remember what Jean-Luc Godard said: “It’s not where you take things from - it’s where you take them to."
Contact
Thank you for visiting my portfolio! This site is designed to highlight my work as a social media strategist and content creator. It offers just a glimpse into the range of my creative talents developed throughout my career. If you have any questions about my projects or previous experience, don’t hesitate to reach out—I’d love to connect!
951-741-2632
